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京東(09618.HK):京東外賣將繼續堅持反內捲立場 抵制「0元購」等惡性補貼
京東-SW(09618.HK)發表《踐行主體責任和社會責任 共建外賣行業健康生態》指出,近期外賣行業補貼引發社會廣泛關注,不少行業協會、商家發聲,希望停止「0元購」等內捲式補貼促銷行為。集團承諾,規範補貼行為、抵制惡性競爭、提升服務質量,及促進互利共贏。 集團指出,京東外賣將繼續堅持反內捲立場,堅決杜絕不正當競爭,抵制「0元購」等惡性補貼,絕不以衝單量體現市場地位、製造市場泡沫。搭建簡單透明的補貼機制,依法向商家和消費者公示營銷活動信息,商家可自主經營和參與促銷活動。 此外,集團將通過打造差異化特色菜品、提升服務質量等,堅守品質定位,以技術賦能、供應鏈創新等打造核心競爭力,用產品、價格、服務贏得用戶口碑、創造長期價值,推動行業從「比補貼」回歸「比品質」、「比服務」。 京東亦為商家提供佣金激勵、廣告激勵、流量扶持、配送費補貼、爆品營運、專屬售後等服務,幫助好商家更好經營;優化騎手保障,提升外賣騎手職業尊嚴感和獲得感。共建消費者、商家、騎手、平台多方共贏的外賣良性生態和正循環。
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