You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
美團(03690.HK)召開外賣行業懇談會 商戶表達憂慮被迫參與價格戰
阿思達克 07-25 07:46
美團-W(03690.HK)(MPNGY.US)近日在上海召開外賣行業高質量發展懇談會。在懇談會上,多家全國連鎖品牌、上海本地餐飲及個體商戶表達憂慮被迫參與價格戰、外賣客單價下滑7到10元人民幣(下同)、到手收入減少15%及補貼一停顧客可能減少消費等。與會專家呼籲,價格戰導致中小商家生存空間被壓縮,同時大量資源消耗在補貼中,抑制行業創新能力,建議保障中小商家的公平競爭機會,避免惡性價格戰。 據《新浪科技》引述某全國連鎖米粉品牌的外賣營運總監表示,近期受補貼影響,外賣客單價從25元減至約10元。其他品牌補貼後,訂單漲得非常厲害,若不進行補貼連老用戶都會流失,最終只能被迫加入價格戰。 報道又引述某龍頭茶飲品牌外賣業務負責人指出,這種非理性補貼帶來「虛假繁榮」,平時實付價20元一杯左右,但現在補貼後用戶只需幾元就能買到一杯,補貼沒有,很多人就不喝或減少消費。在上月補貼減少後,客戶單價及訂單量雙降,且很難恢復正常價格。
Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account