小菜園(0999.HK)香港首店啓動裝修 中式餐飲品牌出海戰略正式啓航
近日,國內知名中式餐飲品牌小菜園(0999.HK)宣佈其香港首家門店正式進入裝修階段,標誌着品牌“出海戰略”邁出關鍵第一步。作爲小菜園拓展國際市場的首站,香港門店的落地不僅是對品牌實力的驗證,更彰顯了其佈局全球餐飲市場的野心。 香港作爲國際美食之都,擁有成熟的餐飲市場和多元的消費羣體,是小菜園試水海外市場的理想選擇。據悉,香港首店將延續品牌“高性價比新徽菜”的定位,在保留經典菜品的同時,結合本地口味進行創新,以差異化策略吸引消費者。此外,門店裝修風格預計融合徽派文化元素與現代設計,強化品牌辨識度。 小菜園近年來在國內發展迅猛,全國門店數量已突破700家。此次出海是其規模化擴張後的重要戰略舉措,香港市場的表現將爲後續進軍東南亞乃至歐美提供參考。業內人士指出,中式餐飲品牌出海需平衡標準化與本土化,小菜園若能在香港成功立足,或將爲中餐國際化探索新路徑。 隨着裝修進程推進,小菜園有望於年內正式亮相香港,其海外徵程的下一步動向值得持續關注。
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