《市評》恆指向下 京東進軍旅遊業 攜程及美團受壓
市場觀望中東局勢最新發展及美聯儲局議息,港股今日持續向下。美股道指及納指隔晚各跌0.7%及0.9%,撰文之時,美國2年期債券孳息跌至3.946%,美國10年期債券孳息跌至4.385%,美匯指數跌0.13%至98.69,道指期貨最新升63點或0.2%,納指期貨最新升0.35%。人行行長潘功勝在陸家嘴論壇上宣布8項重磅金融政策,包括擬設數字人民幣國際營運中心、上海「先行先試」結構性貨幣政策工具創新等。上證綜指全日升1點或0.04%收3,388點,深證成指升0.24%,滬深兩市成交額共1.19萬億元人民幣。
恆指低開120點,初段跌幅曾收窄至100點見23,880點後再度向下,曾跌348點見23,631點,全日跌269點或1.1%,收23,710點;國指跌100點或1.2%,收8,594點;恆生科技指數跌77點或1.5%,收5,214點。大市全日成交總額1,819.28億元。北水交易總成交額963.82億元,而南向資金今日淨買入12.42億元(上日淨買入63.02億元)。
港交所(00388.HK)走低2.3%收404元,騰訊(00700.HK)走低1.1%,中國宏橋(01378.HK)揚3.4%。
【京東拓旅遊 攜程美團跌】
京東(09618.HK)繼搶攻外賣餐飲及即時零售業務後,今日宣布正式進軍旅遊業,指商家可享最高3年零佣金,京東全日股價跌1.6%,美團(03690.HK)跌3.5%收133.3元,攜程(09961.HK)走低3.5%收463.2元,同程旅行(00780.HK)股價無起跌。
京東表示希望幫助酒店行業降低經營成本,從而釋放更多資源聚焦服務品質與體驗煥新。京東有全國超過8億高消費力用戶,與全國超過3萬家大型企業和800萬中小企業合作,與四星以上酒店主力客群高度重合,可帶來更豐富多樣的高潛力客流,又指海量用戶的高頻消費催生出旅遊出行等更多消費需求。劉強東宣稱,進軍酒旅行業的目標是通過優化供應鏈,將酒旅行業的成本降低至原有水平的三分之一,並為酒店、餐飲等領域的供應鏈提供全新解決方案。
據花旗本月4日曾發表報告,內媒報道京東計劃進軍旅遊行業,包括:1)高薪招聘來自飛豬、同程、攜程和美團的旅遊人才;2)在小紅書上推廣航空票務拆分銷售;3)為酒店和航空票務預訂提供補貼。該行指,經過與美團、抖音等競爭對手的多輪競爭,攜程和同程已證明其競爭優勢,包括執行力、旅遊供應鏈控制、客戶服務經驗及旅遊流量的獨特性。若京東確實計劃擴展至旅遊行業,特別考慮到京東在高線城市有較大影響力,攜程可能需重新評估與京東的庫存共享協議。
美券商Bernstein於本月10日曾發表報告,認為京東計劃利用旅遊業務帶動電商平台增量流量,挑戰在於旅遊消費的低頻次特性,與高頻次的外賣業務相比,旅遊對京東主平台的訂單密度貢獻有限。短期內,京東的促銷可能對國內航空市場造成一定壓力,特別是該細分市場因低成交率已面臨挑戰,可能導致攜程在該領域持續疲軟。然而,鑑於京東旅遊規模較小及OTA行業的強大忠誠度迴路,料京東難以快速擴張規模。長期來看,對攜程的影響預計較小。京東的本地酒店庫存合作模式顯示其主要利用閒置庫存,其他平台可能比攜程面臨更大風險。在出境旅遊方面,料京東難以突破攜程在出境航班及酒店組合產品的優勢。
【跌股一千隻 理想股價弱】
港股今日市寬續弱,主板股票的升跌比率為18比27(上日為18比29),下跌股份1,120隻(跌幅2.3%),恆指成份股今日12隻股份上升,下跌股71隻,升跌比率為14比84(上日34比62)。大市今日錄沽空238.29億元,佔可沽空股份成交額1,569.82億元的15.179%(上日為15.586%)。
理想(02015.HK)早前遭美團主席王興連續四日減持,公司回應指不涉美團持股部分,理想全日股價跌4.1%。小米(01810.HK)YU7月底發布,樣車已陸續到店,小米隨大市跌0.4%。
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