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蘋果AI或攜iOS18.6登場,大中華區的翻身戰?

遲遲未上線的國行版蘋果AI,終於又有點眉目了。

據市場最新消息,蘋果AI或隨iOS 18.6首登中國,阿里、百度技術入局。

週二美股開盤,蘋果微跌0.15%報198.59美元,目前總市值2.97萬億美元。

最快6月上線?

據彭博消息,蘋果計劃在 iOS 18.6新系統中開啓國行版的蘋果智能AI功能。

其中,爲確保AI內容符合國內法規,蘋果將與阿里巴巴百度進行合作。

據說,阿里將提供審查機制,百度AI將作爲其核心雲端智能引擎。

知名蘋果爆料人Mark Gurman表示,儘管備受期待的個性化版 Siri 功能延期,但 Apple Intelligence 仍將通過 iOS 18.6 和 iOS 19 版本實現兩項重要演進。

根據開發進度,iOS 18.6 測試版計劃本月下旬啓動蘋果AI 則預計於6月份隨着 iOS 18.6 正式版上線。

iOS 19 則將在6月10日開幕的 WWDC 全球開發者大會正式公佈,可能集成谷歌Gemini服務,形成ChatGPT、百度文心一言、谷歌Gemini三引擎可選的AI生態。

另據爆料,蘋果國行版AI或優先開放圖像生成、跨應用交互等非敏感功能,個性化Siri等依賴用戶數據的模塊可能延遲上線。

早在去年6月發佈會上,蘋果就曾提過中文版將在今年4月上線。

不過因數據合規問題,iOS 18.4到iOS18.5,蘋果AI已多次跳票,國行iPhone遲遲沒有等來新進展。

關稅、AI

特朗普關稅風暴下,蘋果隱憂已現。

最新財報顯示,由於市場激烈競爭,大中華區營收同比下跌2%至160億美元成爲蘋果唯一收入同比下降的區域。

同時,這也是蘋果在中國市場連續第七個季度遭遇營收同比下滑。

營收下滑,銷量也滑坡。

Canalys數據顯示,蘋果今年第一季度出貨量920萬部,同比下跌8%,以13%市場份額排名中國第五。

在財報電話會上,蘋果CEO庫克表示,公司正積極與中國和歐洲的監管機構溝通,力求推動蘋果AI在更多市場落地。

還有不得不提的是,蘋果還面臨着特朗普關稅的不確定性衝擊。

庫克此前透露,在當前關稅結構下,蘋果將在截至六月的季度產生9億美元的成本。

有數據統計,關稅的不確定性導致蘋果股價今年已下跌約15%,市值蒸發逾6000億美元。

關稅和AI,現在是蘋果備受關注的兩大焦點。

面對中國區銷量的頹勢,蘋果AI 或是其翻盤的重要一步。

Wedbush Securities分析師認爲,蘋果在中國市場推出AI功能將有助於提升用戶參與度和應用商店收入。

眼下,投資者將密切關注蘋果6月的WWDC 全球開發者大會,以確定 iOS 18.6 的發佈時間。

此外,公司7月底還將公佈第三季度財報,屆時關注中國地區的業績指引。

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