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阿里巴巴(09988.HK)旗下淘天「雙十一」GMV、訂單量及參與商家錄正增長
阿里巴巴-SW(09988.HK)(BABA.US)旗下淘天集團「第15屆天貓雙11狂歡季」完滿結束。在天貓「雙十一」全周期內(10月24日至11月11日),淘天集團於商品交易額(GMV)、訂單量及參與商家等指標較去年同期相比,均錄得按年正增長。 淘天集團首席執行官戴珊表示,淘天的穩健表現反映用戶為先策略的成功,聚焦以價格力、多元化內容與人工智能驅動的技術,進一步優化消費者和商家體驗。品牌會員計劃在今年「雙十一」繼續發揮關鍵作用,突顯在支持商家培育可持續的長期消費者忠誠度和商機上的能力。 私域營運成為商家重要的增長引擎,淘寶天貓累計為商家帶來逾億新增商家會員。截至11月11日凌晨0時,402個品牌成交額突破1億元人民幣(下同),3.8萬個品牌成交額按年增長超過100%。電商內容生態方面,淘寶天貓有38個店播成交額突破億元,佔成交破億直播間逾60%;451個店播成交額突破千萬元。 今年「雙十一」有逾8,000萬商品實現全年最低價,為消費者帶來更便捷及實惠的「雙十一」體驗。在天貓「雙十一」售賣期間,提拱15%折扣的直降會場「官方立減」錄得2.1億個商品訂單,而專供源頭工廠性價比產品的會場「天天低價」則錄得近9,000萬個商品訂單。 在天貓雙11籌備及活動期間,由AI驅動的商家工具累計調用量超過15億次。生成式AI應用「淘寶問問」自9月試運行以來,已有數百萬名淘寶App用戶試用。淘寶天貓上的商家共計新增超過1億名新會員。 此外,淘寶天貓亦通過多元的數字工具,幫助用戶做消費決策,提升商家營運效率與降低成本。淘寶的人工智能(AI)智能助手「淘寶問問」自9月試運行,至今累計試用人次超過500萬。在天貓雙11籌備及活動期間,淘寶天貓平台上商家已經開始規模化使用AI工具,由AI驅動的商家工具累計調用量超過15億次。
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