淘寶天貓爲港澳臺新馬市場投入數億人民幣 推「淘寶PLUS」跨境升級服務
阿里巴巴(09988.HK)(BABA.US)旗下淘寶天貓宣佈,爲提升海外用戶的跨境購物體驗,投入數億元人民幣在香港、澳門、臺灣、新加坡及馬來西亞五個重點海外市場,推出跨境服務新品牌「淘寶PLUS」,提供滿額包郵降低門檻、更多本地退服務選擇及專屬客戶服務等升級體驗。
其中,跨境滿額包運產品種類增加超過50%,新增旅行用品、寵物用品、烹飪餐具及收納整理等品類,五個市場合計涵蓋淘寶及天貓數千萬款產品;包郵門檻亦下降,例如香港門檻從過去的199元降至99元。除澳門外,其餘4個市場均提供免費上門取件退貨服務,另外港澳地區用戶可選用粵語客服。
淘寶境外市場負責人、天貓淘寶海外事業部總經理葉劍秋指出,今年消費趨勢依然集中於時尚服飾、家居用品,以及3C數碼與電器類,增長強勁,同時登山、露營等戶外活動與國貨美妝品牌也在快速成長。
今年淘寶天貓「雙11全球狂歡季」預售期由今日(24日)晚上8時起至下週二(31日)下午5時59分止,第一階段售賣期爲下週二晚上8時至11月3日晚上11時59分,第二階段售賣期則爲11月10日晚上8時至11月11日晚上11時59分。葉劍秋強調,集團致力提升用戶體驗,強調銷售額增長並非主要目標,活動期間除繼續提供跨店滿減優惠外,亦會推出官方立減優惠,折扣幅度至少爲八五折。
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