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植耀輝:淺談4S股前景
耀才證券研究部總監植耀輝稱,港股年初至今表現可謂相當出色,根據Bloomberg之統計資料,在全球主要股市中,恆指跑贏全球大部分市場,累升達到8.8%,原因過去亦多番提及,不贅;當然,阿里-SW(09988.HK)是本輪升市之一大功臣,單一股份已貢獻恆指四分之一升幅!雖然隔晚美國CPI數據符預期,三大指數亦造好,不過今晚多間美國金融股將公布季績,加上近期恆指以至部分個股升幅相當驚人,21,700點附近又似有較大阻力,因此大市或有機會要先「抖一抖」矣! 另外,筆者近年對汽車股看法相當審慎,以往亦有詳細解釋,當中尤其關注行業競爭及盈利前景問題。而汽車行業涉及之範疇及產業鍵相當廣闊,故與房地產一樣,成為內地兩大重要產業支柱。所以今期便跟大家分享對其它汽車產業,例如4S股之看法。 所謂4S店,其實就是指特許汽車經銷店,4S則代表Sale(銷售)、Spare Part(零部件)、Service(售後服務)及Survey信息回饋)。過往有一段時間,投資者對該板塊抱很大憧憬,特別是隨著內地人均收入增加,對進口豪華車之需求殷切,4S店便成為投資者追捧對象,行業龍頭中升(00881.HK)更成功染藍;惟疫情對4S店亦帶來沉重打擊,部分經銷店長期停業,同時還要面對汽車庫存以及現金流問題。根據中汽協最新資料,去年12月中國汽車經銷商庫存預警指數為58.2%,雖然環比下降7.1個百分點,但仍處於50之上;另外,亦只得11.2%經銷商能完成全年銷量目標。而隨著內地改變防疫安排,以及在復常憧憬下,4S概念股亦成為其中一個投資者炒作「復常」之板塊。年初至今,中升及美東(01268.HK)便累升超過兩成。 不過,4S店是否能真正受惠,筆者卻有所保留,其中一個主要原因在於行業經營模式出現了根本性改變。若以內地近年汽車產業發展趨勢來看,新能源車銷量呈爆發式增長,根據乘聯會早前公布12月乘用車市場零售數據,在216.9萬輛銷售汽車中,新能源車佔75萬輛或34.6%,佔比仍在不斷提升中;而隨著銷售渠道變得越來越多,消費者買車亦已不再只局限於光顧4S店,而造車新勢力更多採用直營店模式。 綜合內地一些網上資訊,截至2022年底,內地18家主要造車新勢力在全國之直營店數目已超過6,000家,開店速度仍在不斷加快。與傳統4S店相比,「新勢力」之直銷店似乎較「慳水慳力」,與傳統經銷商需要較大之場地作汽車展銷不同,部分只會於商場租一個千多呎展銷廳,以及在商場地庫租幾個試架車車位便。這對傳統是4S店而言無疑是一大挑戰。 當然4S店亦不會坐以待斃,例如中升近年便留意「消費降級」所帶來的商機─亦即二手車買賣。從中期業績顯示,雖然二手車銷售收入現時佔比仍不高,僅佔5%,但增速卻為眾業務中最佳,達到25.5%,預期增速仍有望維持。只是未來發展之不確定性仍高,加上股價近期亦反彈不少,故現階段暫不建議追貨。 (筆者為證監會持牌人,並未持有相關股份) ******** CPI數據符預期 恆指21,700點遇阻 耀才研究部稱,美國去年12月CPI資料符合市場預期,加強投資者對未來加息步伐有所減慢之憧憬。受此因素支持,隔晚(12日)美股三大指數造好,當中納指在科技股支持下連升第五個交易日,道指及標普亦上升。值得一提的是台積電(TSM.US),在公布第四季業績及今年展望後,股價急升近6%。至於反映中概股表現之金龍指數則微升0.14%。 至於港股,昨日雖然一度逼近21,700點,但再度無功而還,其後受騰訊(00700.HK)及阿里-SW(09988.HK)拖累由升轉跌,跌幅曾擴大至超過200點,不過資源股加金融股造好支撐大市,最終收報21,514點,上升78點或0.36%,成交金額則接近1,600億元。由於美CPI數據符預期,氣氛對港股亦有利,短期且看能否突破21,700點關口。 技術走勢方面,雖然恆指昨日收市仍能維持升勢,但已是連續第三個交易日呈現陰燭,反映恆指在升至現水準,沽壓似有所增加,惟正如近期強調,恆指一早企穩於10天線(20,800點附近)之上,向好趨勢仍未被打破。 (筆者為證監會持牌人)~
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