Softcare Limited (2698.HK) has officially launched its Hong Kong IPO, with the subscription period running from October 31 to November 5. The company plans to issue 90,884,000 shares globally, with a 15% over-allotment option. The offer price is set between HK$24.20 and HK$26.20 per share, with a minimum lot size of 200 shares and an entry fee of approximately HK$5,292.85. Listing on the Main Board of the Hong Kong Stock Exchange is expected on November 10, with CICC, CITIC Securities, and GF Capital (Hong Kong) acting as joint sponsors.

Softcare: Africa’s Leading Baby and Feminine Hygiene Product Supplier

Offering structure: 10% for Hong Kong public offering (9,088,400 shares) and 90% for international placement (81,795,600 shares).

Price range: HK$24.20–26.20 per share

Lot size: 200 shares per lot

Entry fee: Approximately HK$5,292.85

Subscription period: October 31–November 5 (expected pricing date: November 6)

Listing date: November 10

IPO Sponsor: CICC, CITIC Securities, GF Capital (Hong Kong)

Company Overview

Softcare specializes in the development, manufacturing, and distribution of baby diapers, pull-up pants, sanitary napkins, and wet wipes across emerging markets such as Africa, Latin America, and Central Asia.

According to Frost & Sullivan, the company ranked first in Africa in both baby diaper and sanitary napkin markets by 2024 sales volume, with market shares of 20.3% and 15.6%, respectively.

Through a multi-brand strategy and localized production network, Softcare has established a sales footprint spanning over 30 countries.

uSMART launches “HK IPO Fee-Waiver Offer” – subscribe to new shares at zero cost

Margin subscription: 0 % interest, leverage up to 10×

Cash subscription: HK$0 handling fee

Grey-market trading supported

* 0 % interest applies to margin subscription amounts of HK$10 million or below.

^ All handling fees are waived for cash subscriptions.

This promotion is effective from 20 May 2025 until further notice. Certain high-profile IPOs may be excluded. The actual interest rates and fees charged are those shown in the uSMART App subscription interface; statutory government and exchange levies will still apply. The company reserves the right to amend, suspend or terminate the above offer or its terms and conditions at any time without prior notice, and its interpretation shall be final.

How to Subscribe for Softcare via uSMART HK

The uSMART HK App features an IPO Centre with exclusive perks, allowing clients to subscribe instantly to public offerings. After logging into the app, tap "Trade" at the bottom-right, go to "IPO Subscription," select Softcare, tap "Public Offer," enter your subscription quantity, and submit your order.

(Image source: uSMART HK App)