據報阿里(09988.HK)旗下速賣通啟動「超級品牌出海計劃」
內媒報道,阿里巴巴(09988.HK)旗下跨境電商平台速賣通,啟動「超級品牌出海計劃」,招募包括天貓品牌、亞馬遜大賣在內的知名品牌,從品牌適應平台營運要求、依賴大促做爆發,變成平台自下而上做品牌化升級,用商家在亞馬遜一半的成本,在重點市場實現更高的成交。
據悉,在面向消費者方面,速賣通將上線「Brand+」專屬頻道,通過正品認證、包郵與價保機制,強化品牌心智與信任感。
面向商家方面,平台推出「品牌服務中心」,提供小時級更新的投放效果數據、渠道轉化分析、品牌人群沉澱能力,讓品牌實現精細化營運。
營銷方面,速賣通向品牌開放平台積累多年的本地營銷能力,如聯合泡泡瑪特(09992.HK)在西班牙舉辦線下音樂節,幫助品牌深入本地消費者。同時,本地服務能力也在加強,速賣通海外托管服務已拓展至近30個國家。
此外,一整套品牌專屬AI工具也已就位,從AI智能幫選爆款、預測消費趨勢,到自動裝修店舖、全站推投放廣告、實時做用戶營銷、分析評價反饋,形成全鏈路智能化支持。
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