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Adyen研究:35%香港消費者對採用AI持保留態度
支付平臺Adyen發佈《Adyen零售報告2025》指,35%香港消費者對採用AI持保留態度,憂慮系統存在詐騙風險及質疑其可靠性。同時,每十名零售商戶便有四名現正投資於AI技術,以提升個人化的購物體驗程度,加強詐騙偵測與防騙能力。 是次調查涵蓋全球28個市場、共4.1萬名消費者,當中包括香港。調查結果顯示,儘管亞太地區對人工智能應用的接受度持續上升,香港消費者仍相對審慎。近三分之一(30%)受訪港人表示對使用AI協助購物感到安心,但仍有35%抱觀望態度,主要憂慮包括詐騙風險及AI建議的準確性。 報告指,目前亞太地區約38%的消費者使用AI協助購物,較去年的比例上升了39%。然而,香港的應用仍略低於區內平均水平。本地大部分消費者(60%)未曾接觸相關工具,另有近三分之一30%表示擔心AI在購物過程中可能引發詐騙風險。事實上,15%港人表示完全不信任AI,略高於亞太地區平均的12%;同時,19%對AI的運作方式表示不熟悉。 另外,報告指,面對消費習慣快速轉變,許多香港零售商戶正加快推動數碼轉型。約40%商戶表示已投資引入AI工具,除了提升個人化體驗外,亦用於加強詐騙偵測與風險管理。
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