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阿里(09988.HK)與BOSCH深化戰略合作 AI賦能數字化創新
技術與服務供應商博世(BOSCH)與阿里-W(09988.HK)(BABA.US)今日(2日)宣佈深化戰略合作夥伴關係,以先進的雲計算與AI技術加速推動企業數字化轉型。雙方將重點聚焦雲計算驅動的企業營運、AI賦能的業務創新,以及電商領域的拓展。 BOSCH集團董事會成員兼首席數字官Tanja Ruckert表示,雙方合作將結合阿里領先的雲基礎設施、AI能力以及電商渠道優勢,以及BOSCH在智能出行、工業技術和消費品領域深厚的技術專長,推出更高效、更具創新性的解決方案。 阿里主席蔡崇信稱,是次與BOSCH合作,彰顯集團致力以世界一流技術賦能全球企業的承諾,同時突顯阿里在AI和雲運算領域的優勢。BOSCH在先進汽車解決方案和家用電器領域的領先專長,結合阿里巴巴在雲運算、AI和電商領域的創新,使雙方能爲全球客戶提供極具吸引力的價值。 此次深化合作聚焦雲遷移與AI。作爲BOSCH集團雲計算超大規模部署戰略的一部分,本次合作將覆蓋企業管理、家用電器及商用車等業務領域,提升業務流程的智能化程度以及營運效率。雙方還將評估基於阿里雲AI基礎設施部署BOSCH智能駕駛開發環境的可行性。 此次BOSCH與阿里深化合作的另一大關鍵,是通過拓展產品組合、強化用戶互動與優化品牌體驗,共同推動電商業務的增長與創新。2025年,BOSCH計劃運用阿里電商平臺的消費洞察,在中國推出全新產品品類。阿里也將通過全渠道數字營銷,助力BOSCH觸達更廣泛的中國消費羣體。 基於雙方在中國市場合作框架,BOSCH還將通過阿里旗下的跨境電商平臺,包括Lazada、Miravia和AliExpress等,將電商版圖拓展至東南亞、西班牙和拉丁美洲市場,以創新、優質的產品更好地服務當地消費者。
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