螞蟻向假醫療廣告宣戰 推AI健康管家AQ
螞蟻集團向假醫療廣告宣戰。公司指出,醫療健康本應該離普通人更近,更加透明和真實。然而,不知從何時起,開始充斥著大量虛假醫療廣告與謠言。從瀏覽器到短視頻直播間,假醫療廣告似乎無處不在,並且花樣百出,讓人真假難辨,其危害,輕則傷財,重則害命。
集團稱,消滅假醫療廣告是新使命,正式推出AI系列打假舉措的AI健康管家AQ。用戶只需在AQ App輸入「打假」,即可快速調用多項AI打假功能,包括AI拍照打假,隨手拍一拍身邊的醫藥和保健品廣告,AI鑑真假;AI電話驗真,以AI通話實時求證疑似健康謠言;24小時滾動闢謠,全天候提供最新的闢謠信息,識破騙子花招。
此外,集團聯合好大夫平台的30萬真人執業醫師,可隨時線上問診諮詢,並上線中國科學院院士等領銜的300多位AI名醫分身,24小時「坐診」。集團承諾所有合作醫生均為正規執業醫師,三甲醫院醫生佔比超過69%。
AQ亦會聯合藍馬甲公益組織成立「銀發打假團」,在全國各地開展逾1,000場老人防騙宣傳活動。
同時,集團承諾AQ堅持「真信源、真醫生、真醫院、真科普」的原則,AQ所有回覆不設任何商業指標,決不以廣告多少來決定回覆內容。持續提升螞蟻醫療大模型反作弊技術能力,杜絕AQ回覆被互聯網虛假及營銷信息所幹擾。
螞蟻將攜手全國超過5,000家真實醫院、近百萬執業醫師、100以上龍頭產業夥伴,共同合作,去偽存真。
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