匯豐:信用卡客戶去年兌換「獎賞錢」以億元計 夥興業銀行推跨境積分兌換計劃
匯豐香港與興業銀行(601166.SH)宣佈,推出業內首個跨境信用卡積分兌換計劃,擁有匯豐戶口的特選興業信用卡客戶,現可將其信用卡積分兌換成匯豐「獎賞錢」。匯豐旗下Reward+應用程式提供涵蓋餐飲、購物、生活品味及休閒等優質獎賞,下載量更超過200萬次。
匯豐香港財富管理及個人銀行業務首席客戶官許長虹稱,2024年匯豐信用卡客戶兌換的「獎賞錢」以港幣億元計算。是次與興業合作,使匯豐有機會將「獎賞錢」推廣至雙方的共同客羣。通過創新合作,匯豐得以整合雙方的積分獎勵計劃。
興業信用卡客戶現可透過「興業生活App」,將積分兌換爲匯豐「獎賞錢」。兌換比例爲每1,700興業積分兌換1匯豐「獎賞錢」,客戶可享Reward+平臺的專屬優惠權益。
匯豐與興業去年簽署合作備忘錄,共同探索爲大灣區居民提供更便捷的財富管理和銀行服務。此次創新合作進一步彰顯雙方在大灣區及內地市場推廣卓越銀行服務的承諾。
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