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《大行》摩通升快手(01024.HK)目標價至88元 看好廣告業務及可靈AI下半年增長
摩根大通發表研究報告,重申快手(01024.HK)爲中國數字娛樂行業的首選股,認爲投資者低估了其核心廣告增長加快及AI對廣告的提振作用,將目標價由71元上調至88元,以反映對下半年核心廣告業務增長加快及可靈AI強勁增長勢頭的樂觀看法。 快手股價昨日(12日)下跌9%,摩通認爲是由於AI主題軟件股獲利回吐,亦因投資者擔憂可靈AI近期變現出現波動,以及受到有傳快手擬進軍外賣行業的消息所影響。該行認爲市場過分憂慮,指出可靈AI收入主要來自PC端,並未被高頻數據捕捉,仍相信收入增長仍然健康,尤其是海外市場。而外賣業務預期會採用「輕模式」,通過與美團(03690.HK)合作,預期快手無需投入亦可獲廣告及傭金收入。 摩通認爲,即將公佈的第二季業績可成下一個催化劑,期望管理層會對核心廣告業務前景及可靈AI的發展給予積極指引,評級「增持」。
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