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Keeta升級商戶支援計劃 提供AI及數據分析助提升經營效率
阿思達克 07-15 15:41
美團-W(03690.HK)旗下外送品牌Keeta宣佈全面升級商戶支援計劃,將加強營銷活動促進消費,並透過AI及數據分析協助餐飲業提升營運效率。Keeta計劃於8月升級商戶管理系統升級至2.0版本,除現有的收入及訂單等基礎經營數據外,將新增實時經營數據,讓商戶進行數據化分析與管理。系統亦將新增AI診斷功能,利用算法及技術按照品牌的經營情況、健康度提供診斷情況,協助商戶及時瞭解經營問題。 Keeta表示,未來將擴展「商家大學」培訓資源,爲新入駐商戶提供線上開店課程,涵蓋開店流程、流量轉化與配送交付的基礎資訊,未來或增加聚焦菜單優化、推廣策略、數據分析、活動設計、用戶體驗、團隊管理等的進階課程。 數據顯示,Keeta平臺餐廳銷售額過去兩年增長一倍,訂單量愈多愈成熟的商戶,其商戶管理系統的使用率越高,50張訂單以下的商戶使用率約爲四成,訂單多於500張的商戶使用率達63%,反映數據驅動決策爲增長關鍵引擎。
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