《大行》大摩:嗶哩嗶哩(09626.HK)於廣告應用AI技術 開發及應用多種AI工具
摩根士丹利發表報告,總結嗶哩嗶哩(09626.HK)(BILI.US)投資者日內容。該行指嗶哩嗶哩平臺用戶流量持續增長,爲廣告收入持續跑贏市場的基礎。在遊戲、內容消費和電子商務領域的廣告需求非常強勁。良好的營運及AI技術助力實現較低負載下良好的廣告增長。公司在廣告業務應用AI技術,包括以算法提升推薦效果、生成與編輯廣告內容及驅動自動廣告投放或廣告代理。公司亦宣佈4款正開發或使用的AI工具,包括視頻翻譯、嵌入式搜索、節錄用戶評論及內容審查。
動漫遊戲方面,《命運,冠位指定》(FGO)及《碧藍航線》在長期營運中表現出色,《三謀》日活躍用戶在1週年慶期間達年內最高,收入在新賽季開始時穩定位列前三。產品線方面,《嘟嘟臉惡作劇》計劃下半年發行,《Escape From Duckov》在Steam上有20萬人加入願望清單。公司亦正開發一款休閒卡牌遊戲。
公司預計長期毛利率將達到40%至45%,受營運槓桿效應推動。
該行目前予嗶哩嗶哩(BILI.US)「與大市同步」評級,目標價21美元。
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