《大行》招銀國際對嗶哩嗶哩-W(09626.HK)盈利勢頭樂觀 維持「買入」評級
招銀國際發表報告指,參加了嗶哩嗶哩-W(09626.HK)(BILI.US)投資者日,認爲公司廣告業務持續強勁增長,得益於商業基礎設施的升級,例如引入小程序和直播廣告功能、推出智能廣告平臺Bilibili Data,以及行業解決方案的改進。
報告指,嗶哩嗶哩旗下遊戲業務在現有遊戲的推動下保持增長勢頭,並計劃於2025年推出新遊戲,包括《Trickcal RE:VIVE》和《Escape from Duckov》。嗶哩嗶哩亦繼續利用人工智能支持其廣告變現和內容生態系統,推出多款AI工具,如AI廣告投放、AI視頻翻譯和AI搜索等。
該行對嗶哩嗶哩的盈利勢頭感到樂觀,因其不斷提升的變現能力和營運槓桿。維持基於分部估值法得出的目標價26.5美元和「買入」評級。
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