人民日報評「外賣大戰」:價格戰沒有贏家 創新才有未來
內地外賣平台競爭激烈,相繼推出各種補貼優惠。官媒《人民日報》評論文章指,近期即時零售、電商業務的競爭,表面是較量供應鏈管理或營運能力,但實際上仍是變相的價格戰。雖然超低價讓消費者、商家一時獲利,騎手增收,但最終會造成非理性消費,訂單利潤攤薄,影響商品與配送服務質量。
評論指出,固然市場需要鯰魚,不在質量和服務上下功夫,最終會讓位於競爭者。但沒有最低只有更低的價格戰,終究不過是搶佔市場的殘酷遊戲。幾乎每一輪燒錢大戰結束,都會伴隨著漲價,文章形容天下沒有免費的午餐。
評論又指,向下「捲」價格沒有贏家,向上「捲」創新才有未來,企業通過技術創新、管理創新等,可以降低生產成本,給消費者帶來更優質、更具性價比的產品,指互聯網企業有創新基因,最應打開眼界,追求更高遠目標。
文章最後提及,跳出一城一池、一時一地的拉鋸爭奪,在更廣闊天地謀篇佈局、創新創業,勇走別人未走之路,才是有抱負的企業,才是值得尊敬的企業家精神。
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