大行評級|里昂:估計618各大電商平台總GMV按年升15% 予阿里及京東“跑贏大市”評級
里昂發表研究報吿指,據數據公司統計,今年618各大電商平台總GMV按年升15%至8556億元。受惠於推廣期更長、品牌參與度更高及以舊換新補貼,內地各大電商平台均錄得雙位數GMV增幅,當中阿里巴巴及京東的GMV增長較去年快。今年推廣的焦點由低價產品轉移至更多品牌產品,而且平台折扣亦按年減少。另外,AI工具的應用亦令商家的投資回報率更高且退貨率更低。該行預期阿里巴巴的客户管理收入(CMR)和京東的零售收入將於次季保持穩健增長,予阿里巴巴目標價165美元、京東目標價45美元、快手目標價67港元、騰訊目標價645港元,均予“跑贏大市”評級。
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