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速賣通海外618首場泡泡瑪特(09992.HK)直播 逾20萬人涌進搶空Labubu
Labubu火爆全球,阿里巴(09988.HK)(BABA.US)旗下速賣通「AliExpress」的泡泡瑪特(09992.HK)專場直播今日(18日)開始。據報來自英國、加拿大、澳洲、新西蘭等國家的24萬人涌進直播間,包括Labubu等熱門IP在內的10餘個爆款鏈接一上架秒被搶空。 報道提及,這是泡泡瑪特全球首場網紅帶貨直播,也是速賣通首次嘗試邀請海外網紅來中國進行「反向直播帶貨。因直播反應高漲,速賣通透露,近期還將爲海外網友加播一場,繼續補充Labubu庫存;後續將與更多品牌合作、在更多國家市場推廣這一模式。 據悉,隨着Labubu成爲全球現象級IP,泡泡瑪特速賣通官方旗艦店銷量一路猛增,「Labubu」也飆升成爲速賣通第一熱搜詞,帶動潮玩類目上半年GMV按年激增300%。 速賣通海外618北京時間6月16日至6月26日正式售賣,期間將持續發售Labubu等泡泡瑪特熱門IP新品。
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