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國家市監局發布618網絡集中促銷合規提示
國家市場監管總局近日向綜合電商、直播電商及跨境電商等平台企業發布「618」網絡集中促銷合規提示,要求規範促銷經營行為,保護消費者合法權益。 在規範促銷行為方面,要求公平參與市場競爭,杜絕「大數據殺熟」、虛假營銷及刷單炒信等違法行為,防範國補商品騙補套補行為。在規範直播營銷行為方面,要建立健全直播營銷行為管理規範,完善風險識別模型,強化對平台內直播間及主播經營活動的動態監測,及時處置直播營銷中發生的違法違規行為。 在加強商品質量管控方面,要求健全完善商品質量管控制度和措施,嚴格商品信息發布審核,加強對平台內經營者商標、專利等信息的核查。在落實平台主體責任方面,加強算法合規管理,提升線上經營行為透明度和公平性。 此外,在化解網絡消費糾紛方面,要督促平台內經營者遵守網絡購物七日無理由退貨、網絡購物「三包」等規定。重點規範醫療美容、藥品、醫療器械及保健食品等重點領域廣告和明星代言等廣告行為,及時攔截及下架處理違法廣告。
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