中炬高新(600872.SH):積極拓展線上線下渠道,電商業務增速超30%
格隆匯6月9日丨中炬高新(600872.SH)在互動平臺表示,公司一季度營收和利潤雙減,主要受春節錯期、主動下降渠道庫存等因素影響。爲實現“三年再造一個廚邦”的目標,公司已採取多項有效措施: 1. 營銷變革:公司建立了匹配全國化競爭的“總部-事業部-大區”三級組織架構,組建了以業績文化爲導向的市場化團隊,並探索並構建了具有廚邦特色的新渠道模式和新場所模式。 2. 研發創新:公司擁有較強技術攻關及新品開發能力的研發團隊,持續加大研發力度,開發創新產品,以滿足消費者對健康、高品質調味品的需求。 3. 精益運營:公司引入CRM系統和供應鏈管理平臺,實現訂單、庫存、物流的實時監控,縮短供應鏈響應時間,通過數據預測優化庫存週轉率。 4. 渠道拓展:公司積極拓展線上線下渠道,電商業務增速超30%,並通過抖音、天貓等平臺實現品牌曝光與銷量雙提升。 5. 產業併購:公司計劃完成至少一起產業併購,補齊短板或空白品類,鞏固並擴大基礎調味品基本盤,提升發展效率。 6. 多元化發展:公司積極探索渠道多元化、品類多元化、模式多元化及業務多元化,以實現營收持續增長。
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