Labubu紅遍全球 成阿里速賣通搜索詞第一位
泡泡瑪特(09992.HK)潮玩商品席捲全球,旗下的Labubu大熱。內媒報道,自從泡泡瑪特入駐阿里速賣通後,在海外618前夕,Labubu已經飆升為阿里速賣通搜索詞第一位。報道續指,今年海外618,泡泡瑪特還將繼續在速賣通上發售Labubu等熱門IP。
內媒指,在海外618前夕,來自英國、澳洲及巴西等市場的消費者,湧入速賣通搶購Labubu。自泡泡瑪特官方入駐速賣通以來,銷量一直增長,且穩居潮玩類產品首位,並帶動速賣通潮玩類別整體商品交易總額(GMV)於上半年按年增長三倍。
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