同程旅行(0780.HK)與韓國京畿觀光公社簽署戰略合作備忘錄
5月27日，同程旅行與韓國京畿觀光公社簽署戰略合作備忘錄。雙方將圍繞市場推廣、產品開發及ESG可持續發展等領域深化合作。當天，韓國京畿觀光公社觀光事業室長姜東漢一行到訪蘇州同程旅行大廈，並與同程旅行政府合作部CEO曹帥進行了合作會談。
(韓國京畿觀光公社觀光事業室長姜東漢一行到訪同程旅行)
根據簽約內容，雙方將結合京畿道特色(如韓劇取景地、Starfield水原等)與中國遊客多元化需求，聯合開發中高端旅遊產品，共同推出旺季旅遊促銷活動，共享旅遊市場趨勢與數據。雙方還將響應全球可持續旅遊趨勢，共同推廣低碳旅行模式。
同程旅行政府合作部CEO曹帥表示："京畿道擁有豐富的歷史文化與現代旅遊資源，我們期待通過數字化營銷與產品創新，將其打造為中國遊客赴韓‘必打卡’目的地。"
京畿觀光公社觀光事業室長姜東漢強調："中國是韓國最重要的客源市場之一。此次合作將加速京畿道旅遊品牌在中國市場的持續滲透，併為中韓文旅交流注入新動能。"
同程旅行與韓國各級旅遊機構保持着長期緊密的合作關係。2023年，同程旅行與韓國旅遊發展局推出"目的地全球計劃-韓國月暢飛行"活動；2024年雙方進一步升級合作並聯合發布"韓國青春悠遊卡"，為中國大學生羣體提供涵蓋機票、酒店、景點及生活服務的一站式優惠。同年9月，同程旅行聯合韓國京畿觀光公社推出京畿道和平徒步產品及相關線上推廣，活動總曝光超1億次。根據同程旅行數據，項目合作期內，同程旅行平台中國赴韓遊客規模大幅提升，雙方合作成效顯著。
近年來，中韓旅遊呈現出"雙向奔赴"的良好局面。根據韓國旅遊發展局最新數據，2025年第一季度，中韓雙向遊客量持續增長，韓國赴華遊客達266萬人次，同比增長24.1%；同期中國赴韓遊客規模同比提升至2019年水平的近80%，其中年輕客羣(20-40歲)佔比超60%。作為韓國人口最多的道級行政區，京畿道憑藉豐富多樣的文化旅遊資源，備受中國遊客歡迎，也是中國赴韓遊客的熱門打卡地。
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