內地擬規範網絡交易平臺向經營者收取傭金等服務收費行爲
爲規範網絡交易平臺向平臺內經營者收取傭金、抽成、會員費、技術服務費、信息服務費及營銷推廣費等收費行爲,維護平臺內經營者合法權益,促進平臺經濟健康有序發展,國家市場監管總局近日研究起草《網絡交易平臺收費行爲合規指南(徵求意見稿)》,並向社會公開徵求意見。
其中,指南對平臺開展促銷活動時要求商戶參加的行爲作出規定,明確平臺開展宣傳推廣及促銷等活動,應當遵循平等自願原則,不得強制或者變相強制平臺內經營者參加並收費;同時明確平臺組織平臺內經營者開展優惠促銷活動時,應當事先明確平臺與平臺內經營者之間關於優惠補貼的分擔方式及比例等內容。在未與平臺內經營者協商一致的情況下,不得向平臺內經營者臨時加收促銷費用。
針對建立平臺的收費合規制度,市場監管總局價監競爭局有關負責人表示,該指南對平臺企業如何建立收費合規制度提出明確要求。指南出臺後,平臺要落實合規管理主體責任,將平臺收費合規納入內部合規組織建設、合規管理制度、合規風險管控及合規培訓等。(ta/w) ~
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