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蘋果發佈會定檔9月9日!首款AI iPhone即將亮相,還有哪些看點?

週一,蘋果公司發出邀請函,邀請人們參加9月9日在總部舉行的產品發佈會,屆時將公佈iPhone 16和其他新品的詳細信息。

蘋果表示,發佈會將在加利福尼亞州庫比蒂諾Apple Park的史蒂夫·喬布斯劇院舉行,主題為“It’s Glowtime”,指的是蘋果對Siri界面的全新設計。

有知情人士透露,蘋果此前一直準備在9月10日舉行發佈會,但現在將提前一天。

活動提前或是與美國大選有關,9月10日是民主黨候選人哈里斯和共和黨候選人特朗普首次總統辯論的日期。

iPhone、Watch、Airpods迎來更新

據目前的信息,此次主題演講的最大內容可能是討論Apple Intelligence,這是蘋果推出的AI功能,將在所有新iPhone型號上提供。

iPhone16的Pro型號將配備更大的屏幕和新的相機功能,攝像頭凸起會重新設計,顏色也會有變化。

除了新款iPhone,蘋果還準備對其智能手錶產品線和AirPods進行更新。

Apple Watch的新版本將配備更大的顯示屏和更薄的外觀,蘋果還計劃推出一款首次​​採用塑料材質的低端Watch SE。

耳機產品線上,蘋果一直在準備兩款新的AirPods型號:一款新的低端版本,以取代2019年的版本,以及一款替代2021年推出的中端AirPods的版本。

外觀上,這兩款型號都將採用看起來更像AirPods Pro的新設計,中端型號也將首次獲得降噪功能。

通常,蘋果會在發佈新機型的同時,向所有用户發佈最新版本的iOS系統。 

今年的版本被稱為iOS 18,最終將包括Apple Intelligence,功能包括總結消息和生成可愛的圖像。

蘋果近期暗示,Apple Intelligence功能可能會在蘋果硬件發佈後不久推出。

分析師稱,這是新iPhone最大的軟件升級,對蘋果來説至關重要,因為它希望Apple Intelligence能扭轉全球銷售放緩的趨勢。

出現人事變動

與此同時,蘋果公司週一任命內部人士Kevan Parekh為首席財務官,接替長期擔任該職務的Luca Maestri,後者將於2025年1月1日卸任。

蘋果稱,這是“計劃中的繼任”。

Kevan Parekh在蘋果公司工作了十多年,將加入蘋果的高管團隊,並向庫克彙報。Luca Maestri的職位有所縮減,繼續負責信息技術和房地產職能。

現年60歲的梅斯特里是後喬布斯時代的蘋果財務管家,也是公司財報電話會議的常客。

在他任職期間,蘋果變得更像一家服務提供商,服務業務佔其收入增長的大部分。

彭博分析師認為,此次人事變動的過渡可能會很順利。這一變化“是正常的管理規劃舉措的一部分”。

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