據報小米-W(01810.HK)生態鏈模式十年來最大調整 提出SAN分級管理策略
《36氪》引述消息報道,小米-W(01810.HK)生態鏈部門近期提出「SAN分級管理策略」,以S、A、N三個分類邏輯來劃分眾多的生態鏈品類,並相應作出組織變革,亦是小米生態鏈模式十年以來的一次最大改革。目前,小米生態鏈公司已基本完成和小米方面的戰略合作協議簽署。
據悉,S類將作為小米生態鏈未來最關鍵的品類,小米梳理出音箱、路由器、門鎖與攝像頭四個方向。S類是未來有機會做到50億至100億元人民幣(下同)市場規模的品類,由小米生態鏈和生態鏈公司共同負責。
A類別為未來有機會超過10億元規模的品類,包括空氣炸鍋、電飯煲、淨水器、廚電與空氣淨化器等等。該類別的產品營運方式和原來的生態鏈模式類似,並無出現太大的模式調整。
至於N類的模式變化較大,主要是鎖定規模為10億元以下的品類,未來將會重點把握品質,但對於定價體系及立項標準等,則會相應放寬管控,把控制權交還給生態鏈公司。
小米生態鏈部門近期在組織架構上也相應作出調整,重新明確S類體系負責人為程亮,A類為楊浩東,N類為劉迪。
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