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淘寶成立直播電商管理公司 為新手提供「保姆式」全托管營運服務
阿思達克 02-20 16:24
內媒報道,淘寶近日成立一家直播電商管理公司,由淘天直播營運團隊操盤,主要面向初入淘的「新手玩家」,為有意入淘開播的明星、KOL、MCN機構提供「保姆式」全托管營運服務,相當於是一個新主播孵化營,幫助新主播和機構降低前期營運費用,減少投入風險,在半年的扶持期內,主播可以隨時撤出,半年後自動解約回歸市場。 據悉,該公司與主播採取保底或者分潤的靈活合作模式,幫助他們實現賬號冷啟動、全周期規劃、商務對接、官方盤貨、營銷策劃,乃至財務管理和場地支持等深度全托管服務。整個項目不以盈利為目標,反而會投入預算做扶持,目標是繁榮生態。
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