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Counterpoint:華為重奪中國智能手機銷量榜首
根據Counterpoint中國智能手機周銷量模型追蹤的最新數據,華為在今年首兩周以智能手機銷量第一的位置強勢回歸中國市場。自2019年美國制裁實施以來,華為的銷售份額一直在下降,此次登頂標誌著其首次重獲冠軍寶座。 報告指出,華為搭載其自主研發的麒麟9000S芯片的Mate 60系列是公司近期成功的關鍵驅動因素。此外,其強大的品牌忠誠度以及HarmonyOS操作系統的成功推出也為其助力。 去年,中國高端智能手機市場增長27%。蘋果(AAPL.US)憑借其在去年上半年的出色表現保持市場領導地位。然而,從去年第三季開始,蘋果的市場份額開始被華為和其他中國品牌蠶食。預計中國品牌將在高端市場繼續發力。 儘管華為強勢回歸,但市場競爭依然激烈。小米-W(01810.HK)、OPPO及vivo等中國品牌也在高端市場上不斷推出新機型,挑戰蘋果和三星等國際巨頭。
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