淘寶春節期間派發10億人幣紅包 以創新玩法吸引消費者
阿里巴巴-SW(09988.HK)(BABA.US)旗下淘寶宣布在春節期間為消費者派發10億元人民幣(下同)紅包,最高獎勵金額為1,888元。此次名為「發發樂紅包」玩法創新,旨在吸引更多消費者參與活動,提高消費者購物體驗。
據悉,玩法一是將紅包分享給好友,雙方可獲得相同紅包金額;二是不用攢滿就可使用紅包,開出多少可用多少,既可以在淘寶天貓上購物,還能購買春節期間的渡假套餐和電影票抵用券。
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