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領展(00823.HK)廣州天河領展廣場第二期資產升級料明年落實
阿思達克 11-21 15:05
廣州天河領展廣場為領展(00823.HK)第二個大規模資產提升(AEI)項目,第一期改造工程於去年9月動工,歷時約一年完成。集團中國內地董事總經理竺海群指出,第二期資產升級計劃預料於明年落實,主要為原有商場部分,將著重於提升燈光等配套設施,有信心第二期回報率會更理想。 他指出,內地近年提倡理性消費,因此旗下項目會相應增加更多家庭、兒童相關業態,呼應社區商業概念,將商場打造成家居及辦公地點以外的消閒需求「第三空間」,按面積計天河領展廣場的餐飲商戶只佔約35%至40%,體驗式業態則佔約5%。 行政總裁王國龍稱,領展擅長進行存量項目改造,在內地雙品牌策略中,廣州天河領展廣場為「領展廣場」品牌的首個項目,定位為生活人文社交圈。而「領展中心城」定位則是中心城市地標式零售物業,因輻射範圍較廣,客戶基礎更大,定位亦趨向中檔,目前領展無計劃經營更高檔次的商場。
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