億道信息(001314.SZ):公司正在佈局的入門級MR產品可廣泛用於2D/3D觀影等應用場景
格隆匯11月15日丨億道信息(001314.SZ)近期在接待機構投資者調研時表示,從行業發展階段來看,目前 XR 產業仍處在行業發展初期;今年蘋果 Vision Pro 的發佈,有望推動整個行業進步,加快 MR 這個新消費類電子類別的大眾認知度,促進近眼顯示及穿戴顯示大眾消費習慣的養成,並且推動 MR 產品供應鏈的成熟及差異化應用場景的普及。公司正在佈局的入門級 MR 產品可廣泛用於 2D/3D 觀影、多任務 2D 大屏應用、VST(Video See-Through)、3D 拍照&拍攝、商務辦公(雲電腦、環繞多屏)、娛樂、直播、教育等應用場景。公司將堅持以“讓前沿科技更平易近人”為使命,持續優化用户體驗,積極把握蘋果 MR 產品發佈帶來的行業機遇及客户消費習慣逐步建立的寶貴契機,發揮利用多年來的產業經驗,找準自身生態位,團結行業上下游資源,抓住定位差、價格差、時間差、產能差的機遇,發力 ToC 消費端應用場景 MR 產品的研發、銷售及量產交付,在出貨中不斷完善自身,持續迭代。公司目前暫未與其有業務合作。
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