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百勝中國(09987.HK)上調今年淨開新店數目目標
截至上半年,百勝中國(09987.HK)於內地店舖數目達逾1.3萬間,按年升12%,集團目標在2026年將門市數目擴充至2萬間。集團首席財務官楊家威表示,集團對內地經濟前景有信心,主要是內地經濟體龐大,部分地區居民逐漸變得富裕,消費力增強,即使短期內仍有挑戰、消費者信心不足,但看好內地中長期發展,並將今年淨開新店數目目標上調到1,400間至1,600間。 集團首席執行官屈翠容透露,大城市及鄉鎮地區的售價差距不超過三成,主要是各地區消費者需求及購買力不同,令管理策略因而有所調整;她提到,對鄉鎮地區而言,農曆新年、暑假等均為銷售最暢旺的時段,銷量較平日增多約兩倍,抵銷平日淡季的情況。 屈翠容透露,目前KFC及必勝客的加盟店分別各佔集團店舖的10%及5%,而其回報時長約兩至三年。她坦言,近年對加盟商加入的要求較以往稍微放寬,強調集團並非僅重視加盟商帶來的資金,而是他們的管理能力,並表示集團會提供一定培訓,即使無法百分百保證賺取可觀利潤,仍會致力給予一定程度的幫助。 另外,屈翠容表示,市場推廣策略向來是集團高度關注的一環,以「瘋狂星期四」優惠活動為例,坦言自2018年起大力推廣,亦花了一段時間建立價值(value),漸漸令消費者熟悉該優惠,並養成習慣,從而成為一個全新消費模式,達致長做長有的效果。(ca/u) ~
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