百勝中國(09987.HK):維持合理毛利率水平 看好內地經濟長遠發展
百勝中國(09987.HK)首席執行官屈翠容表示,即使內地經濟短期內出現逆風,並需時復甦,但對集團而言,整體復甦步伐快速,目前整體同店銷售已回到疫情前逾九成,相比疫情期間無法開店,現時情況已大有改善,尤其暑假期間,部分旅遊景點恢復得相當不俗。
她坦言,過去三年疫情期間,不但為集團帶來一定的挑戰,甚至整個餐飲行業亦同樣面對困難,但仍對內地經濟長遠發展有信心,認為疫後消費者變得更理性,更注重食品安全,又指消費信心需時回復,故認為要懂得管理預期,才能對集團未來發展走勢更有把握。
首席財務官楊家威表示,目前最重要是維持毛利率於合理水平,包括透過向供應商尋求較相宜的原材料等方式、推出具性價比的產品、利用科技降低成本等方式,期望向消費者提供性價比高的產品。
屈翠容則補充,集團對加價舉動向來小心謹慎,會盡力控制成本,並要懂得將部分利潤透過不同渠道回饋消費者、供應商及員工,否則僅著重眼前盈利,難免過於短視。(ca/u)
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