《大行報告》花旗:蘋果(AAPL.US)推iPhone 15進行更高端化 維持「買入」評級
蘋果(AAPL.US)發表新產品iPhone 15及Apple Watch Series 9,花旗發表報告指,iPhone 15較上一代的規格升級,比iPhone 14時的升級更大,預期iPhone 15推動更高端化的需求,以及較強的產品置換周期,以Pro Max型號對比,平均售價只提升100美元,屬該行預期中100至200美元的下限,在艱難的宏觀環境下,相對平穩的價格有助提升銷量。
該行認為,蘋果集中將每部iPhone的毛利最大化,多於轉移至高端型號,因為商品價格等成本處於有利水平,有助抵銷售價只是略為提升的影響,另外亦預期新型號Apple Watch,將會推動具代表性的升級周期,維持「買入」評級,目標價240美元。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.