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《大行報告》招商證券:內地遊戲市場穩步復甦 增持騰訊(00700.HK)和網易(NTES.US)
招商證券發表報告指,看好遊戲行業,推薦增持龍頭公司騰訊(00700.HK)和網易(NTES.US)。目標價分別為426港元和113美元。 報告指,國內遊戲市場在穩定的監管環境下穩步復甦,上半年按年下滑幅度縮窄到2.4%,而去年同期下滑10%。另外,有趣的新遊繼續吸引著大量玩家,這些遊戲品類一定程度上集中在RPG類抽卡遊戲,具有較好的商業化潛質。 該行指,經過粗略估計,網易有大約450億元人民幣的流水收入可以抵銷去年下半年流水有所下滑的遊戲,例如《暗黑破壞神:不朽》、《魂之幻影》、《無盡的拉格朗日》和《哈利波特:魔法覺醒》。如果《逆水寒手遊》能夠在下半年保持每月10億元人民幣的流水,就足以抵銷這些遊戲的流水下滑並實現約10%的按年增長,與該行對三季度和四季度收入分別按年增長12%和10%的預測相一致。
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