福田汽車(600166.SH)：1-5月福田重卡佔有率提升0.29個百分點
格隆匯6月21日丨有投資者向福田汽車(600166.SH)提問：公司2023年1-5月輕卡、重卡的市場表現為何高於行業增速，公司的舉措是什麼？
福田汽車回覆：輕卡：1-5月，行業銷售775327輛，同比增長10.56%；福田銷售175270輛，同比增長21.38%，市佔率比2022年底增長3.3個百分點。
產品方面，福田堅持戰略引領，洞察市場需求，在“新藍牌法規”引導下積極佈局合規化、輕量化主流輕小卡產品；同時看到消費下行帶來的低端經濟型輕卡的增長，加快調整以奧鈴青春版為代表的經濟型產品，及時代領航經濟型產品的升級換代，各個細分市場產品競爭力均有較大提高。後續隨着混合動力、AMT產品到位，將進一步豐富產品資源，增強產品競爭力。
渠道方面，福田不僅關注傳統分銷渠道的質量提升，同時積極加大平台客户、專用車改裝廠大客户開發力度，提升大客户銷量貢獻度。
區域方面，福田在鞏固傳統優勢市場同時，通過後台相關職能終端前移，進一步深耕與下沉市場、提高產品適應性開發，同時加大專項政策支持等加大西南、南方等弱勢區域的資源投入，提升弱勢區域市場份額。
新能源方面，積極探索新能源商業模式，在佈局產品同時，聚焦新能源路權城市，佈局新能源生態，引導傳統經銷商積極開展新能源業務，提升新能源產品持續上量，同時推動新能源生態盈利模式建立。
重卡：1-5月，行業重卡銷售40.2萬輛，同比增長23.69%；福田重卡銷售40911輛，同比增長27.33%，市佔率比2022年底增長了0.12個百分點。
春節後福田重卡緊抓市場啟動節奏，提前佈局與行動，快速復工、圍繞一季度“開門紅”目標，產品提前佈局：銀河15L產品引領，年度新產品於22年10月份之前提前到位，節後快速上量；持續打造福康+採埃孚超級動力鏈節油優勢，節油提升5-7%；狠抓細分市場煤炭、危化品、普貨置換週期等市場機會，實現2023年1-5月銷售重卡4.1萬台，佔有率10.2%，同期銷量增速27.3%。
2023年1-5月福田重卡佔有率提升0.29個百分點，福田重卡在長途幹線、區域集散、工程運輸場景佔有率同比提升。
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