美團「閃購618」:多個品類銷售額按年增長三位數以上
美團閃購昨日(19日)發布618收官戰報數據顯示,即時零售呈現全品類繁榮,多個品類銷售額取得按年三位數以上增長。同時,今年是自2021年美團閃購首次參加「618」活動以來,參與商家品類及數量最多的一次。
期間,寵物用品銷售額增長7077%,數碼家電銷售額增長1292%,服飾鞋包銷售額增長219%,母嬰玩具銷售額增長175%,日用百貨銷售額增長89%,美妝個護銷售額增長77%。
此外,去年「雙11」就呈現出增長勢能的數碼品類,今年持續狂飆,期間手機銷售額按年去年增長3103%,Apple、OPPO、vivo、華為及小米等品牌,銷售額均過億元人民幣。
於5月25日至6月18日,美團閃購聯合逾360城市、8大核心品類及超過70萬家線下門店,開啟「超級門店購物節」。(ta/w)
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