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淘天:618用戶、商家規模及成交三項指標全面正增長
阿思達克 06-19 11:01
內媒報道,淘天集團今年618期間每天在淘寶發布短視頻的商家數增長55%,達人增長200%;淘寶上短視頻的日均觀看用戶數增長1.13倍,瀏覽量和觀看時長也相應實現翻倍增長。 淘天集團阿里媽媽及市場公關總裁劉博表示,今年淘寶天貓618,用戶、商家規模、成交三項指標全面正增長,不僅是史上投入最大的一屆618,更是用戶參與度最高、商家參與規模最大的一屆618。用戶願意在淘寶上花更多的時間去逛,是對淘天今年618求新求變的最大收穫。 截至6月18日零時,超過256萬名中小商家今年618的成交額超過去年同期。還有118萬名中小商家達成「1萬元人民幣成交」的小突破,其中6.8萬名商家加入淘寶還不到三個月。6月18日剛過零時,成交破億品牌數已達305個,新進億元品牌不乏老字號及新銳國貨,如老廟黃金、菜百、萊芬及優時顏等。
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