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阿里-SW(09988.HK)飛豬與大阪觀光局達成數字營銷等合作
阿里-SW(09988.HK)宣布,旗下飛豬旅行與大阪觀光局簽署戰略合作協議,在促進當地特色旅遊服務的線上線下銷售、數字化營銷和目的地品牌打造等方面開展全面合作,期望為中國遊客打造古今融合的大阪之旅。 數據顯示,中國出境旅遊市場回暖,大阪作為備受遊客喜愛的日本城市之一,今年4月飛豬平台上飛往大阪的機票預訂量按年增長超過9倍,按月亦增長124%;平台上大阪本地酒店的預訂量按年增長超過20倍。 飛豬總裁莊卓然表示,平台有超過60%消費者是「90後」,為迎合年輕人「酷旅行」的需求,將發揮平台在數字技術、內容營銷、新品打造等方面的能力,打造高品質及多樣化的大阪旅行體驗,同時為當地旅遊業發展注入新活力。
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