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菜鳥夥百威啤酒進行倉內直播
阿里巴巴(09988.HK)(BABA.US)旗下菜鳥集團公布,於5月份與百威啤酒達成倉內直播合作,通過菜鳥倉配一體化的供應鏈保障,以菜鳥「直營倉+直營配」供應鏈組合,酒水重貨在倉內就能實現「邊播邊發」及送貨上門。 此次直播選在菜鳥位於嘉興的直營倉,佔地面積3萬平米,儲存著百威旗下各類啤酒超過30萬箱。據統計,直播單場最高觀看人數達到10萬,累計售出5萬箱啤酒產品。(gc/w) ~
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