進軍高端市場！
週三，在Alphabet(GOOGL.US，GOOG.US)旗下谷歌的I / O 2023開發者大會演講上，首款官方摺疊屏手機Pixel Fold正式發佈。同時發佈的還有一款新的入門級Pixel手機和一款家用平板電腦。
Pixel Fold是谷歌的第一款可摺疊手機，售價1799美元，配備了7.6英寸的主屏幕和5.8英寸的外部面板。谷歌稱它是市場上最薄的可摺疊手機之一，並將在美國、英國、德國和日本等市場上銷售。
該公司還推出了首款Pixel品牌的平板電腦和售價499美元的Pixel 7a。這三款設備均使用了公司內部開發的Tensor G2芯片。
進入價格更高的可摺疊手機領域標誌着谷歌的戰略轉變。Pixel Fold是谷歌迄今爲止最昂貴的手機，價格與三星最新的Galaxy Z Fold 4相當，幷包含512GB的內置存儲等高端規格。根據IDC的數據，三星是可摺疊手機銷售的領導者，去年佔據了79%的市場份額，四年前推出了Galaxy Fold開創了這一類別。
可摺疊手機只佔智能手機出貨量的1%。IDC預測，到2027年，可摺疊手機出貨量將增長超過三倍，達到約5000萬臺，但仍然只佔市場的不到4%，因價格更高，可摺疊手機將佔據420億美元的份額。
戰略分析公司研究總監Neil Mawston表示：“可摺疊手機的定價非常高，我們預計，可摺疊手機今年將佔據全球所有智能手機收入的超過5%。”
在開發者大會上，谷歌表示，其可摺疊手機的獨特之處在於屏幕技術和相機。該公司已經構建了一個由AI驅動的相機功能庫，如“Magic Eraser”，可以在照片中去除不想要的元素，以獲得更整潔的構圖。
可摺疊手機通常有一個外部顯示屏，用於快速任務，並可展開成爲平板電腦大小的內部屏幕。谷歌的Pixel Fold比三星最新款的模型更寬。Pixel Fold還包括面部解鎖、指紋掃描和承諾的24小時電池續航等功能。
谷歌再次試圖在硬件市場上取得進展時，它還寄希望於兩種更傳統的設備。該公司在會上表示，新推出的Pixel 7a看起來像去年的Pixel 7，但使用更基礎的組件並縮減了功能列表。其屏幕比前一款明亮25％，刷新率更快，達到90赫茲。還有面部解鎖、增強的相機變焦和6400萬像素的後置攝像頭，使其成爲更具吸引力的低端智能手機之一。
谷歌分享了有關其平板電腦的更多細節。該設備的規格，包括公司的G2處理器、128GB存儲、8MP前後攝像頭和硬件設計，儘管與其他品牌的平板電腦相比已經有些過時。谷歌的平板電腦包括一個家用支架，可以讓設備豎立，但其價格（499美元）也超過了一些iPad型號。當設備連接到支架時，它將用於觀看視頻、控制家用電器和查看照片幻燈片。
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