一個時代落幕,奈飛宣佈退出DVD租賃業務
來源:環球市場播報
奈飛公司週二宣佈,將於今年晚些時候關閉DVD租賃業務,該公司最初靠這項業務起家,但現在已轉型爲流媒體視頻巨頭,而其當年的競爭對手百視達早已破產。
奈飛高管當地時間週二下午宣佈,該公司將在9月29日寄出25年來的最後一個紅色DVD信封。過去10年,這項業務的收入已從2013年的9億多美元下降到去年的不到1.5億美元。
奈飛聯席CEO泰德·薩蘭多斯(Ted Sarandos)在一篇題爲“奈飛DVD -最終季”的博客文章中說:“我們的目標一直是爲我們的會員提供最好的服務,但隨着業務的不斷萎縮,這將變得越來越困難。”
25年前,在那個依賴光盤等實體媒體在家觀看電視節目和電影的時代,奈飛是作爲一家DVD租賃公司創辦的。當時的DVD業務由百視達(Blockbuster)主導,該公司通過旗下的實體連鎖店出租電影視頻,如果沒有按時歸還,則收取滯納金。
Netflix採用了一種不同的方法,允許消費者將一定數量的DVD郵寄到家中,並在閒暇時歸還,這最終導致了百視達的滅亡。後來,奈飛開始專注於直接面向消費者的流媒體服務,並首先向DVD訂閱者免費提供這項服務。
奈飛聯合創始人和前任CEO里德·黑斯廷斯對流媒體服務的願景取得了成功,該公司去年的流媒體訂閱收入達到約315億美元,而DVD業務的收入爲1.46億美元。現在,美國娛樂界和科技界的一些大公司,包括迪士尼、蘋果、華納兄弟旗下HBO,以及許多其他公司都效仿奈飛的做法,將流媒體確立爲最主要的媒體消費形式之一。
薩蘭多斯在週二的聲明中寫道:“這些標誌性的紅信封改變了人們在家看節目和電影的方式,爲向流媒體的轉變鋪平了道路。”
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