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據報淘寶內測「店號一體」新模式 聚合逛逛及直播帳號
內媒報道,阿里巴巴(09988.HK)(BABA.US)旗下淘寶近日正在內部測試「店號一體」新模式,打通淘寶店舖與逛逛、直播等帳號,同時此前推出的新店舖模式「視頻內容店」也同步升級,商家在淘寶平台上發布的多種消費內容都將聚合在淘寶店舖內。 報道引述參與內測的商家指,目前在淘寶發布的圖文、短視頻、直播及精選的買家秀,都將自動同步在店舖的動態欄中,整合成為店舖內容頁,動態主要分為筆記、直播及講解三種。視頻內容店店舖主頁將直接由商家在淘寶發布的圖文、短視頻、直播及精選的買家秀組成,實現內容聚合,提升消費者逛店體驗。
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