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阿里魚與三麗鷗啟動多項合作計劃 為授權商家及夥伴提供更多支持
阿里影業(01060.HK)旗下IP交易及創新平台阿里魚與國際知名娛樂公司三麗鷗合作發佈會暨三麗鷗2023年度授權商大會,早前在杭州阿里巴巴總部隆重舉行,大會以「心的起點,夢的舞台」為主題,阿里魚與三麗鷗共同發佈未來圍繞三麗鷗旗下人氣角色的多項重磅IP運營及授權計劃,並邀請在場近800位授權品牌代表及內地各行業商家攜手合作更多。 阿里文娛副總裁、阿里魚總裁吳倩表示,本次雙方的戰略合作,除IP授權與商品開發外,阿里魚還將立足自身優勢,在IP內容引進與開發、整合電商資源營銷、創新沉浸式消費場景、IP消費人群精細化運營等多個維度與三麗鷗展開全面合作。 三麗鷗海外事業部總裁、三麗鷗中國區首席執行官齋藤陽史在致辭中表示,相信通過三麗鷗與阿里魚、阿里集團以及廣大授權商家的合作,可以進一步實現「現實與數字的融合」,促進三方的共創共贏。
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