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調查:港企對大灣區遊客回歸感樂觀 每遊客平均消費料3.64萬元人幣
全球諮詢公司麥肯錫發表最新調查表示,香港與內地通關後,大灣區旅客準備再次來港消費。 調查顯示,三分之一的受訪者計劃在未來12個月內訪港,85%的受訪者選擇購物和觀光為他們下次來港的主要目的。每位大灣區遊客的平均消費預計將達到3.64萬元人民幣(下同),其中大部分消費在奢侈品上,約為每位遊客1.78萬元。 然而,未來三年約有10%至15%的消費者表示將減少在香港的個別消費。他們會轉而選擇到海南或澳門購買奢侈品,選擇透過「代購」購買化妝品和保健品等。 調查顯示,零售品牌在大灣區內地開展業務對吸引大灣區消費很有幫助,45%的大灣區消費者在香港旅遊時更有可能購買在大灣區設有分店的品牌。 研究結果顯示,香港不同企業應對大灣區遊客的回歸感到樂觀,但調查指出,隨著鄰近城市迅速趕上,香港可能會失去其作為購物、金融服務和醫療中心的優勢。調查表示,企業需要提升服務質素,提供更好的數碼體驗,並與大灣區其他城市建立更緊密的聯繫,以繼續吸引大灣區消費者來港。 麥肯錫在2月調查了1,155名來自大灣區有興趣在未來12個月內訪港的內地旅客,其年齡介乎於25至55歲之間,男女各佔一半,家庭月收入在1.5萬元或以上。受訪者平均分佈在廣州、深圳、東莞、珠海、中山、惠州、肇慶、佛山、江門等城市。
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