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據報阿里確定淘寶今年五大戰略 重視每日活躍用戶增長
據內媒《晚點 LatePost》報道,阿里巴巴(09988.HK)(BABA.US)近期確定淘寶今年五大戰略,分別是直播、私域、內容化、本地零售和價格力,在內部稱為「五大戰役」,但具體方案尚未最終確認。 據悉,淘寶內部明確指出,今年相比商品交易總額(GMV)增長,更重要的指標是每日活躍用戶(DAU)增長。阿里關注不是一個簡單的數據指標,而是如何維持技術、商業機制和經營管理的先進性。 根據QuestMobile的數據顯示,過去一年拼多多手機程式的月均DAU已穩定超越淘寶。 報道指出,淘寶天貓的主要經營方向將延續場去年的「從交易走向消費」,進一步提高淘寶天貓的用戶體驗和客戶價值,包括加強用戶黏性和時長、提升商品性價比及及進行本地零售戰略。
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