阿里-SW(09988.HK)「阿里魚」:將整合資源推廣Sanrio授權商品
阿里巴巴-SW(09988.HK)旗下版權交易平台「阿里魚」宣布,與日本企業Sanrio合作舉辦的首個電商整合營銷活動「好事成兔」Sanrio授權商品主題會場圓滿結束,為期兩星期的活動期間,透過阿里魚旗下電商知識產權(IP)跨品類營銷品牌「IP新勢力」,聯動逾40家授權合作品牌,推出超過200款正版授權商品。
阿里文娛副總裁兼阿里魚總裁吳倩表示,未來阿里魚一方面將基於Hello Kitty等一系列Sanrio IP形象進行衍生品的設計、開發和銷售,同時亦將依託自身的資源和能力,圍繞IP開展創新多元的市場活動,並將繼續通過整合阿里的電商生態宣傳推廣資源,開發靈活和多樣化的會場玩法,為Sanrio授權商品打造專屬的品牌聚合優勢,創造更多營銷機會。
阿里魚與Sanrio在去年7月達成合作,於2023至2027年期間阿里魚將獲得Sanrio旗下Hello Kitty、My Melody、Little Twin Stars等26個角色在內地製造及銷售商品的獨家授權。
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