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據報阿里(09988.HK)旗下餓了麼將與高德合併
據內媒《36氪》報道,阿里-SW(09988.HK)旗下生活服務平台「餓了麼」將與高德合併,原到店業務負責人張亮將會向高德CEO劉振飛匯報。 有內部人員透露,伴隨業務收縮,不排除到店業務併入其他業務線的可能,而伴隨「餓了麼」合併於高德,阿里本地生活將進行新一輪裁員。 據了解,此次調整旨通過高德重振到店業務,也能為高德增加可應用場景和服務項目、完善其服務生態,主要是過去在生活服務板塊整合後的一年多時間當中,高德曾嘗試多種手段為到店業務帶來流量,惟其效果並不如人意。 據餓了麼員工透露,阿里本地生活服務公司CEO俞永福對內一直強調,不要把本地生活作為阿里巴巴的邊緣業務,要保持戰鬥力,意味著阿里不會放棄本地生活。 另外,去年第三季,餓了麼與抖音達成合作,首月GMV要達到2,000萬元人民幣(下同),第三個月要破億,小程序日活則要突破3,500萬,目前短期GMV目標已基本達成。
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